Trade Show Support

Trade show support starts long before you sign up for a booth at a show. As with any other marketing endeavor, without a clear objective and careful planning, you're probably wasting your time...and your money.

I'll help you identify the right audience you want to reach, the right message you want to deliver and the results you want to achieve. I'll assist you in getting the right location at the show, the right design of the booth and the right collateral material.  I'll show you the most effective ways to secure qualified prospects and get editors, reporters and bloggers to notice you--something that can be a big challenge whether you're at a local meeting with 12 vendors on display or in the Las Vegas Convention Center with 1200 exhibitors.

Getting leads...and lots more:
   Years ago a video conferencing firm wanted to break into the medical arena with a service that would facilitate remote consultations. At a trade show the sales people wore doctor's white coats--nothing special there--but their stethoscopes garnered lots of attention with the substitution of an Ethernet connector for the chestpiece. But the real benefit came when modified stethoscopes were delivered to reporters who sought out the video-conferencing firm's booth and then wrote favorable articles.  The trade show display gave the firm a great boost in recognition and sales.

Give me a call and let me help you get the most from your trade show investment.

 804-744-8300

You can also reach me via email: brian@regrut.com