Strategic Public
    Relations Planning

Media Relations

Employee
    Communications

Speechwriting

Investor Relations

Crisis Communications

Spokesperson Training

Copywriting

  - Web copy

  - News releases

  - Presentations

  - Magazine articles

  - Letters

  - Direct response

  - Advertising

  - Annual Reports

Marketing

Trade Show Support

Web Design

 

Copywriting

Copywriting is simple. Shake some words out of the dictionary, rearrange them, add punctuation and you have COPY. Unfortunately it takes a lot more than that to actually communicate--and communication is what copy is all about, isn't it?

Different situations call for different kinds of copy, but all begin with an understanding of the audience you are trying to reach, the message you are trying to deliver, and the response you are seeking. Your Strategic Public Relations Plan drives your copy, the medium drives the form it should take, while the response you are seeking strongly influences the style that should be employed.

Let me explain what I am talking about:

Web Copy
The web is an intimate setting.  Here you are engaging people in a one-on-one basis. Your copy should be personal and conversational.
 (more)

News Releases

An effective news release is topped with a compelling headline, leads with the most important point and contains supporting information and quotes.  (more)

Presentations

PowerPoint presentations require two different types of copy. One is the text of the speech that the presenter will use, the other is what appears on the screen.  (more)

 

 

 

804-744-8300

You can also reach me via email: brian@regrut.com
 

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