front of his facility demanding an explanation for the
companys alleged mistreatment of its only two non-white
employees, and you need to talk to them.
YOUR COMPANY filed
its second major rate increase in as many years on a Friday
afternoon, and you are the only one in the office to field
inquiries from the news media.
THE BOSS of your
non-profit organization is earning more than some Fortune 500
CEOs and you have been tapped to tell the media why.
A NETWORK NEWS CREW is in
the parking lot and wants you to explain why your company is
polluting the river behind your plant.
Thankfully, these are not
everyday occurrences. But, if you are a spokesperson for an
organization, sooner or later you will find yourself defending
unpopular policies, facing adversarial news media personnel or
trying to explain your side of the story in a difficult
Learn the strategies I have used
to deal with difficult situations. Click here for
Winning Strategies for Handling Negative Issues & Hostile