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Investor Relations

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Investor Relations

Investor relations is an integral part of a firm's overall communications strategy. Investors, like customers and employees want to understand how a firm operates, how well it is performing and how the firm is positioned for future profitability.

Since investors and prospective investors may be customers, employees, suppliers and the general public, the information you share with any one of those groups must be consistent with what is being conveyed in regulatory filings, reports to stockholders, conference calls with analysts, interviews with the financial media and talks to investor groups.

Bad news should not be sugar coated and good news should not be underplayed. More importantly, news should be distributed regularly, and management should be prepared and available to discuss that news.

Are you listening?
Investor Relations is more than sending out news releases 10Qs and annual reports. It's more than scheduling meetings with analysts and inviting investors to an annual meeting. Investor Relations requires listening. It requires:

  • daily checking of blogs where investors may be discussing the firm, and responding immediately to rumors or defamatory information; and

  • establishing an easy way for investors to make suggestions and receive responses to queries.

Informed investors will be more likely to stand by a firm in difficult times and increase holdings in good times. When you're ready to review your Investor Relations program, give me a call.


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For more than 15 years I have been working with the Values Institute of America to help develop the Values in Alignment process to equip youth organizations to teach values to young people. Included in the Values in Alignment process is the unique Values-Centered Leadership program that offers executives of non-profits an opportunity to become more effective leaders. Click to learn more.


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