Investor relations is an
integral part of a firm's overall communications strategy.
Investors, like customers and employees want to understand how
a firm operates, how well it is performing and how the firm is
positioned for future profitability.
Since investors and prospective
investors may be customers, employees, suppliers and the
general public, the information you share with any one of
those groups must be consistent with what is being conveyed in
regulatory filings, reports to stockholders, conference calls
with analysts, interviews with the financial media and talks
to investor groups.
Bad news should not be sugar
coated and good news should not be underplayed. More
importantly, news should be distributed regularly, and
management should be prepared and available to discuss that
Investor Relations is more than sending out news releases 10Qs
and annual reports. It's more than scheduling meetings with
analysts and inviting investors to an annual meeting. Investor
Relations requires listening. It requires:
daily checking of blogs where
investors may be discussing the firm, and responding
immediately to rumors or defamatory information; and
establishing an easy way for
investors to make suggestions and receive responses to
Informed investors will be more
likely to stand by a firm in difficult times and increase
holdings in good times. When you're ready to review your
Investor Relations program, give me a call.
You can also reach me via email: