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Media Relations

Media relations is changing at a rate unparalleled in history. Newspapers and magazines are disappearing, fewer and fewer radio stations employ news personnel, TV newsrooms are being squeezed, and the proliferation of alternative news outlets is exploding.

Despite this change, the fundamentals of using news media outlets to communicate with targeted audiences hasn't changed. You still need to craft your messages with care. You still need to identify the outlets that are best able to reach your target audiences. And, you still need to pitch your stories to the media gatekeepers.

I have been doing all of the above for more than 30 years. If you want someone to help you design and execute an effective media relations strategy, give me a call.

I will tell you if you have a truly newsworthy story. I'll help you write the messages you want to get deliver to your target audiences. I'll help you identify the best places to get your story told. And I will work with you and the editors, writers, assignment editors, bloggers, editorial boards to make compelling arguments as to why they should run with your story.

Give me a call today.


You can also reach me via email:


Core Values






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for Today

For more than 15 years I have been working with the Values Institute of America to help develop the Values in Alignment process to equip youth organizations to teach values to young people. Included in the Values in Alignment process is the unique Values-Centered Leadership program that offers executives of non-profits an opportunity to become more effective leaders. Click to learn more.


Are you getting the best return for your investment in public relations and marketing communications?

Not everyone will make it to the top, but everyone should have access to the expertise and the equipment to make the climb as enjoyable and profitable as possible.

Call today,
start climbing tomorrow.



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