Media relations is changing at a
rate unparalleled in history. Newspapers and magazines are
disappearing, fewer and fewer radio stations employ news
personnel, TV newsrooms are being squeezed, and the
proliferation of alternative news outlets is exploding.
Despite this change, the
fundamentals of using news media outlets to communicate with
targeted audiences hasn't changed. You still need to craft
your messages with care. You still need to identify the
outlets that are best able to reach your target audiences.
And, you still need to pitch your stories to the media
I have been doing all of the
above for more than 30 years. If you want someone to help you
design and execute an effective media relations strategy, give
me a call.
I will tell you if you have a
truly newsworthy story. I'll help you write the messages you
want to get deliver to your target audiences. I'll help you
identify the best places to get your story told. And I will
work with you and the editors, writers, assignment editors,
bloggers, editorial boards to make compelling arguments as to
why they should run with your story.
Give me a call today.
You can also reach me via email: