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Strategic Public Relations Planning

Getting the plan right is the just as important in your public relations efforts as it is in building a bridge. No matter how good one is at writing press releases or pitching stories, or exploiting new media and personal networking technologies, if the right plan isn't right, the effort will be wasted.

My approach is simple. We start with a strategy.

  1. First, we work together to identify all the stakeholders in your business. You may be surprised who all is on that list--customers, prospective customers, suppliers, employees, investors, prospective investors, bankers, charitable organizations, regulators, service providers like your local ambulance and fire departments, providers of services to your employees, news media, other business leaders, even your competitors.

  2. Second, we decide what is the desired behavior of each of those stakeholders. Perhaps its greater productivity of employees, less intrusion by regulators, or improved satisfaction of customers.

  3. Third, we decide what message or messages we need to deliver to trigger the response we are seeking.

  4. Then, and only then, do we identify the tactics we will use to deliver those messages. We will identify the media to be used, the individuals responsible for each item on the plan, and the timing of each tactic. 

  5. We'll also finalize a budget, allocating resources according to optimize the plan.

  6. And, of course, we'll build in measurable objectives to ensure that we stay on course.

If your objective is to improve your company's visibility, to earn respect for the contributions you are making, and/or enhance your revenues, give me a call. Let's talk about how a Strategic Public Relations Plan can help move your firm forward.

Give me a call at 804-744-8300 or send an email to:

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